An undeniable giant

Google is a tool that every internet user knows. In fact, talk to anyone, and if they have a question or doubt about something, they will likely "Google it" to verify the information.

A brief history

Google was founded in 1998, which means it has been around for nearly three decades. Starting as a company in a garage in Menlo Park, California, Google quickly grew into a massive empire, offering:

• Search engine
• Gmail (email)
• Chrome (web browser)
• Maps (maps and GPS navigation)
• Android (smartphone operating system)
• YouTube (online videos)
• Google Ads (website advertising)
• And many other services...

Today, let's focus on their search engine.

Why avoid google?

There are many reasons why you might want to avoid this search engine:

• Data collection: Google collects your data, even in private browsing mode. This information is used to create precise advertising profiles, and some data may be shared with third-party companies or handed over to the US government (Cloud Act, Patriot Act).
• Manipulated SEO: Google's algorithms can sometimes prioritize misleading information if it generates traffic, at the expense of less optimized official sources.
• Dangerous monopoly: In 2024, over 90% of searches were conducted via Google, giving it excessive power over information.

Can We Do Without Google?

The answer is simple: yes! Here are some alternatives, including European ones:

How to switch?

It's both simple and complicated because it involves changing your habits. Practically, all you need to do is change your default search engine in your browser and experiment. After a few days, you'll get used to your new tool.

My choice

For my part, I chose Qwant, and I must admit that the switch hasn't disrupted my personal or professional searches. It's just a matter of wanting to regain control over your data.

Conclusion: A matter of will

Switching search engines is first and foremost a matter of will. The reasons vary: protecting your data, supporting ethical projects, or exploring other sources. The first few days might feel strange, but you'll quickly adapt. If you're hesitant, try an alternative for a few days—you might be surprised!